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Creating joy-filled family experiences that last a lifetime.

ABOUT

Own and Operate Family Focused Attractions and drive superior results for our investors.

Founded in 2023, White Truck Entertainment is a private investment firm targeting middle market family attraction assets across the US. White Truck’s investment focus will be on owning, operating and maximizing the full potential of existing attractions. These will be long-term holds (10+ years), allowing WTE to make deep operational, relational, cultural & community impact.  We believe this approach reduces risk while optimizing returns for our investors. Acquisition targets will range from $10M - $100M. Assets in this range will provide resources we believe to be necessary in creating a brand and culture that attracts top talent within the space.

We love this space and love what it can do for our guests, team members and community alike. With our well-rounded and experienced team, we are looking to take the middle market of theme parks, water parks, resorts, family entertainment center’s (FEC’s) and other attractions and set them apart as a unique collection of family-focused fun! Our daily goal will be to stand apart from the rest of the industry and truly create memories that last a lifetime. 

The Executive Leadership Team at White Truck has decades of collective experience in the family attractions and amusement park space. Our team has owned and/or managed some of the best parks in the country. Some of the larger names that we have been in ownership/leadership of: Dollywood, Universal Studios Florida, Disneyland California, Silver Dollar City, Dollywoods Splash Country, Dig World, and many others!

Our V8 Values

Generous.

Enthusiastic.

Excellent.

Kind.              

Selfless.     

Honorable.   

United.  

Hardworking.   

Mother and Son
Mission
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We exist to create and share joy.

 

Meet our inspiration, Pierce Robinson.

Pierce contracted bacterial meningitis as a healthy, happy two-year-old. After 75 days in the hospital, 12 spent in a medically induced coma, his prognosis was devastating.

But God had different plans. Not only did Pierce overcome impossible odds, but he is also a source of joy and inspiration despite ongoing challenges he and his family never could have imagined.

Today, when Pierce sees a white, Ford pickup truck — he smiles ear-to-ear waving his hands as if he’s on a roller coaster. His joy is contagious.

White Truck Entertainment exists to build economic value based on creating shared, joyful, and memorable family experiences at mid-market attractions across the U.S.

We are building a company that genuinely values our people, communities, and the families we serve; just like Jesus called us to do.

Splashing Water in the Pool

CONTACT US.

CONTACT

Address:

White Truck Entertainment
Virtue Village

5300 Triangle Parkway

Peachtree Corners, GA 30092

 

jacob@white-truck.com

 

(832) 833-9222

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